AVALIAÇÃO DA SATISFAÇÃO DOS COLABORADORES DA MASTER CLINIC ORTODONTIA LTDA, EM CAMPINA GRANDE-PB

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PALAVRAS CHAVE: Satisfação no Trabalho; Organização da Força de Vendas, Endomarketing;

ABSTRACT

This study aims to analyze the satisfaction level in the company's work MASTER CLINIC DENTISTRY LTD, in order to propose improvements in the organization of the sales force. Through this research the company can reflect on the sales management and the importance of this for your success and development. Summary A great change of mentality of the companies puts people in a prominent place. No company achieves success unless you have met people working for them More and more companies are concerned about the welfare of the people. The human factor has been considered the great advantage of the companies to win the competition. Currently, so that organizations can achieve good results, you need to offer something more than an attractive remuneration to let the committed employees. It is essential to invest in activities that aim to improve the quality of life of employees and attitudes that seek to improve the working environment. Hence the importance of evaluating the organizational climate, a topic that will be addressed in this work.

KEYWORDS: Job Satisfaction; Organization of Sales Force, Endomarketing;

SUMÁRIO

INTRODUÇÃO ...................................................................................................

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CAPÍTULO 1 - REFERENCIAL TEÓRICO ..................................................

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1

CLIMA ORGANIZACIONAL .............................................................................

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1.1

CONCEITUAÇÃO ...............................................................................................

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1.2

O FATOR HUMANO NAS ORGANIZAÇOES ..................................................

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1.3

POR QUE AVALIAR O CLIMA ORGANIZACIONAL? ..................................

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1.4

PESQUISAS DE CLIMA ORGANIZACIONAL ................................................

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1.5

INFLUENCIA DA LIDERANÇA NO CLIMA ORGANIZACIONAL ..............

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1.6

AS PESQUISAS DE CLIMA E O SEU IMPACTO NAS ORGANIZAÇÕES ..

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1.7

FATORES QUE INFLUENCIAM NA OBTENÇÃO DE UM CLIMA AGRADAVEL ......................................................................................................

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CAPÍTULO 2 – ESPAÇO DA PESQUISA .......................................................

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2.1

ÁREA DE ESTUDO .............................................................................................

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2.2

CARACTERIZAÇÃO DA EMPRESA ................................................................

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2.2.1

Missão ...................................................................................................................

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2.2.2

Visão ......................................................................................................................

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2.2.3

Nome Empresarial ................................................................................................

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2.2.4

Nome Empresarial ................................................................................................

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2.2.5

Logomarca ............................................................................................................

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2.2.6

Sócio-Gerente Geral .............................................................................................

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2.2.7

Forma Jurídica .....................................................................................................

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2.2.8

Produtos e Serviços ..............................................................................................

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2.2.9

Estrutura Física da Clínica ..................................................................................

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CAPÍTULO 3 – PROCEDIMENTOS METODOLÓGICO ...........................

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3.1

TIPO DE ESTUDO ...............................................................................................